Who We Are
Meet our maker
Emma Worrollo produced her first child and first business – The Pineapple Lounge – in the same year. Her goal for both remains this: make life as exciting, creative and fulfilling as possible.
Our Purpose
Growing up, together
We all start there. Childhood. Coming of age. Discovering who we are – or who we might be. It’s been a universally shared experience for centuries. And brands have always played a role.
Yet today, the context in which these formative years take place is mind-blowingly unique. The world has changed. It’s hard to surface what really matters. It’s easy to get distracted.
Our purpose at The Pineapple Lounge is to connect brands directly with the deepest needs and desires of young people.
Emerging generations will disrupt the world for the better. But they’ll need everyone’s help getting there. Are you with us?
Our Ethics
Rest easy, parents:
We’re in it for everyone.
We see you gatekeeper. And we’re glad you’re here.
You see, we’re parents ourselves – and aunts, and uncles, and guardians, grandparents, children, siblings and human beings. As people, and as a company, we’re committed to making sure the world benefits from our work. All of our solutions have something in them for everyone.
We believe in helping young people establish healthy habits and behaviors. We believe in encouraging play, creativity and expression. We believe in empowering choice, possibility and opportunity. And we believe in having FUN.
Our ethics extend beyond our organizational philosophy. We adhere to international regulations and exceed the standards of third-party organizations.
Have questions about our privacy and compliance policies?
Find all the details here
OUR TEAM
United by our passion to help next generation youth find a purposeful place in the world.
We have brown hair, and pink hair. We love cartoons. We obsess over documentaries. We started our careers using acetate or an iPad. We like soccer and we like singing. We’re all different, but we’re all pineapples.
Riwanon Gestin
Joint Managing Director - Strategy
Born curious. Passionate for universal truths and cultural nuances, and translating them into useful information. Also self-appointed Breton Ambassador.
Dee Cahill
Joint Managing Director - Operations
TPL Control centre and caretaker of internal company culture. Manages finances, legal and contractual requirements. Oversees our vendor and partner relations. Huge fan of Gaelic football but don’t sit next to her on match day if you value your eardrums.
Jem Fawcus
Group CEO
Jem is fascinated by people and culture and trying to make sense of the extraordinary things we do. When not at work, he is fascinated by fish, most particularly trout.
Lorna Moss
Commercial Director
Our longest serving Pineapple spearheads new business and manages client accounts, projects and the team, offering straight talking strategy recommendations. Types fast, walks fast and always on an adventure.
Laura Christian
Strategy Director
Gen Alpha-eye view on the world with a passion for spotting trends, storytelling (and maltesers!)
Sharon Donnelly
Project Director
Sharon oversees all projects, is a proficient number cruncher and ensures project processes are followed. Her dream is to get 15 minutes of fame on a TV game show.
Audrey Birner
Strategy Director
Solves difficult challenges, translates adult speak to kid speak (and back again). Excels at visualising complex information in attention grabbing ways. Ask her about her abiding love of all things Spanish.
Caroline Kwan
Group Head of Finance
Speaks fluently in finance acronyms. Built a garden for her beloved fairies.
Martyn Hill
Business Development Director
When he isn’t convincing people they’re missing out on the best insight and strategy partners around, you can usually find him at the nearest gig venue.
Jordana Gilman
Associate Director
Millennial mom, a Gen-Z at heart, and an expert Alpha decoder. Has a natural rapport with our youngest respondents and makes strategic recommendations that reflect their needs. If you’re looking for her, you’ll find her on the floor with the kids.
Amy Clark
Strategist
Amy is a strategist with a keen eye for creatively developing our fieldwork materials based on her natural rapport when working with kids. Her dog, Milo, is the closest thing we have to a Ryan Gosling lookalike at TPL.
Akino Suzuki
Strategist
Akino is always on the lookout for cross-cultural understanding and nuances across Gen A and Gen Z, applies a creative lens to research and advocates magical methodologies. Believes a day without dance is a day lost.
Meera Patel
Junior Management Accountant
Tech-minded only child. Knows an excel formula for that.
Ben Hayden
Finance Assistant
Finds novelty in numbers. Grew up in the 'Garden of England'.
Abbie Green
Project Manager
Abbie helps take care of the logistical side of things allowing strategists to let their creativity flow. Living in London but always a Northerner at heart.
Hester Depel
Strategist
Hack Squad whizz, ensuring we have the best minds on our projects. Areas of expertise are Generation Alpha, the world of playfulness and online engagement. She’s also the Co-Editor in Chief of our newsletter ‘The Juice’. She does excellent cartwheels but struggles with public transport.
Holly Romero
Operations Co-Ordinator
Holly has many strings to her bow. She is the first friendly face our new joiners see, she is super organised and helpful and loves all things sports, especially tennis!
Sanam Mehta
Junior Strategist
Sanam is in the background of most projects, organising and coordinating fieldwork schedules, collating and sorting the data into workable reports, and in-between co-authoring The Juice, our monthly newsletter. She firmly believes she’s an amazing potter.
