The TPL world is an ever moving stream of insight, opinions and predictions.

Keep up to date with all our new films, thought leadership pieces and hear straight from our miniMDs right here on our news feed…

New article on TPL’s Transatlantic Expansion!

Under article, Kids Research | Posted by Admin | No Comments

  “UK-based children’s and youth research firm The Pineapple Lounge (TPL) is crossing the pond to the US market, and media expert Cheryl Gotthelf is on-board to lead the new American consultancy as MD.”   Another article from about The Pineapple Lounge’s stateside expansion with an office in New York!   Read the article here!

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The Pineapple Lounge USA News!

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  “The Pineapple Lounge, a UK-based children’s research and consulting firm whose clients include Sony Computer Entertainment, McDonald’s and Hasbro, is expanding into the US.”   A new article’s just been posted about The Pineapple Lounge’s expansion over the atlantic from A Very exciting time!   Read it here!    

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Gen Z: Tech Titans Article

Under article, CONSUMER TRENDS, DEMOGRAPHICS, kids, tech | Posted by Admin | No Comments

Our very own MD, Emma Worrollo has been quoted in this STYLUS article by Roger Tredre about kids and their love and advanced understanding of Tech.    “They’re called Generation Z and they’re growing up fast. Well-informed, media-savvy and keen to collaborate, today’s five- to 19-year-olds are super-social networkers who like to stay ahead of the curve.”   You can read it here after loging in, or download the PDF article here.  

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Under brands, miniMDs, Toys, Video | Posted by Admin | No Comments

6 of our minis came to our offices to tell us all about TOYS! We all know that kids love the digital world, but there is still a really strong role for tangible and ‘real play’ products. As you’ll see in the film our minis, aged between 7 and 10 years old, talked to us a lot about how for them there is no difference between the digital and physical worlds they just seek out the best experiences. What they are after ideally is an […]

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MRS conference film

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Our conferences went off without a hitch and we had lots of fun presenting with our fabulous miniMDs who as usual wowed the audiences and demonstrated why we should be so proud of young people in the UK. They were all buzzing after being on stage and loved being listened to. Check out the intro film we made for the MRS kids and youth conference where you can see what all the fuss was about.

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Meet our newest miniMD…soon to be actress: Theo!

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MiniMD Theo Wozniak-Kay Age 12 What do I love doing? I love spending time with my friends! They can always make me laugh. My special friend is Ava. We met at nursery when we were 2! Every year we go on holiday to Scarborough. That’s where her family live. The last few years we get the train on our own. I create a ‘Bonanza goodie bag’ full of things to amuse us while we’re away. I love chatting to my friends on BBM and Facebook. […]

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It’s conference season!

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In the next two months The Pineapple Lounge, along with 12 of our miniMDs, are delivering our super powerful live insight panel sessions at two of the best kids and family conferences We will be presenting at the MRS Kids and Youth Conference, as well as Appeal to Kids, Sell to Parents Conference, providing up to date and strategic findings backed up with a dynamic live discussion and exploration of themes by the kids themselves The details:   28th November 2013: MRS Kids and Youth […]

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MiniMD Christmas wishlists

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Ho ho ho – we have almost one month to go! So the Christmas adverts have started…loving the Sainbury’s one who made me a blubbering wreck, sobbing on the sofa whilst thinking ‘of course I will buy my brussel sprouts with you Sainbos’. You got me. Bravo It is now acceptable to sing Carols (be warned if you do, however, expect many looks of disgust), Jessie J lit the Christmas lights in Oxford Circus…and it is getting blooming freezing… Yes folks – Christmas is coming […]

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