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Our Mini MD’s do an impromptu performance of the Cup song from Pitch Perfect.
In 2014 we went on a mission to get to the heart of modern girls. Our aim was to devise the ‘ultimate guide to marketing to girls’ in order to help brands understand how they have changed and inspire new ways of reaching them beyond tried and tested methods. This wasn’t a study about the rights and wrongs of pink, glitter and princesses; this was a study about real girls in the UK growing up in a modern world, about understanding the impact that […]
One thing that has been on my mind recently is the concept of role models, and more importantly, their relationship with teenagers. Having grown up in an increasingly modern and changing society, I have witnessed the evolution of female role models amongst my friends and my fifteen year old sister. Role models are absolutely crucial when growing up, whether they are in the form of a teacher, a family member or a celebrity. The role model could be associated with a passion, such […]
My name is Esme and I am 10 years old. I like all things about computers from games to making games. I learnt about coding when I first played Minecraft because I wondered how someone had made the game then I learnt that it as coding. Coding is basically computers. People use coding to set up computers and all games and software. Software is the instructions that tell a computer what to do. App makers use coding to program their software. Coding […]
Happy World Book Day everyone! TPL absolutely loves reading and to celebrate World Book Day we asked resident book expert and child author, miniMD Heather, to review a book of her choice! Heather’s Review: Gangsta Granny by David Walliams Hello my name is Heather. I am reviewing Gangsta Granny by David Walliams, for World Book Day. Gangsta Granny is about a boy called Ben. Ben has to go and see his grandma, who is obsessed with cabbage soup. He suddenly finds out […]
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TPL’s research on why brands are losing relevance with girls on Marketing Week. Here’s a link to the article. (and a link without having to register from Warc)
We live in a time where kids are playing more than ever on their devices and screens. However, on visiting the 2015 London Toy Fair, Lucy and I were delighted to see that the toy industry is doing anything but declining. The British toy market has in fact INCREASED by 4.4% in 2014; this is the best result since 2010. This was helped by the toy sales on Black Friday that increased by 10% as shoppers snapped up big ticket items and electronic […]
Our MD Emma Worrollo writes about the importance of humour in engaging kids. Humour has always been an important part of children’s entertainment, but lately it’s gone beyond important. Over the past few years it’s shifted from being desired and enjoyed to integral, a key factor of engagement and a marker of engagement success. As a generation raised on YouTube, young people have enjoyed unique access to titillating and sharable bursts of comedy. Read the rest of the article on Research-Live.com […]
Our MD Emma Worrollo speaks on the BBC about Barbie and Mattel’s quest to keep Barbara Millicent Roberts contending with today’s strong, inspirational female role models.
We’ve had an awesome 2014 here at TPL and so have our miniMDs! We took our miniMDs to the V&A Museum of Childhood to give us a run-down of the top trends of 2014. Here they are wrapping up the year! Merry Christmas and best wishes for the new year, from all of us at TPL.
Mini MDs Cup Song
05 June 2015
Little Miss Understood
23 April 2015
Girl Power and Sass Queens by Holly
10 April 2015
Esme’s blog on on coding
20 March 2015