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Little Miss Understood

Under Journal, Photography | Posted by Admin | No Comments

The Pineapple Lounge


In 2014 we went on a mission to get to the heart of modern girls. Our aim was to devise the ‘ultimate guide to marketing to girls’ in order to help brands understand how they have changed and inspire new ways of reaching them beyond tried and tested methods. This wasn’t a study about the rights and wrongs of pink, glitter and princesses; this was a study about real girls in the UK growing up in a modern world, about understanding the impact that working mothers, empowered women and new role models (both in character form and real life) have had on girls’ attitudes and behaviours.



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