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Liar Liar: The Truth About Kids & Research

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“The challenge of kids’ research is that you are continually dealing with ‘insight gob-stoppers’ – the sticky, sugar coating they wrap around their answers. Kids contradict themselves and each other, they are fickle, they change their minds, they copy each other and sometimes they just talk about something entirely unrelated. It’s the job of the researcher to work their way to the centre. There you will discover solid, powerful insights – the dynamite.”



TPL’s MD, Emma Worrollo has written a guest post over at Read the rest of the article here!



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