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The importance of humour in engaging kids

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Our MD Emma Worrollo writes about the importance of humour in engaging kids.


Humour has always been an important part of children’s entertainment, but lately it’s gone beyond important. Over the past few years it’s shifted from being desired and enjoyed to integral, a key factor of engagement and a marker of engagement success. As a generation raised on YouTube, young people have enjoyed unique access to titillating and sharable bursts of comedy.


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