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Under article, CONSUMER TRENDS, Kids Research, tech, Video | Posted by Admin | No Comments

The Pineapple Lounge

    This month we’ve been excited to launch our new methodology KIDS-VISION. Harnessing the qualities of the robust, compact, and high quality Go-Pro camera, we’ve rolled this into several techniques to bring clients directly into kids’ world.   This is a game changing approach is enabling us to observe and be part of occasions that traditionally can be disturbed by the researcher effect. For the first time we’re seeing things like play time, shopping dynamics, screen time and meal times from a whole new […]

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Youth Marketing Conference 2014

Under article, conferences, events, Video | Posted by Admin | No Comments

TPL - The Pineapple Lounge

“Youth market turned off by information overload from digital and social media”   Today’s youth is not nearly as enamoured with digital and social media as conventional marketing wisdom would suggest, according to a panel of 16- to 24-year-olds speaking at Marketing magazine’s Youth Marketing Conference. The panel of five youth consumers said that belying the stereotype of young people glued to their LCD screens, they felt a greater desire to live “in the real world, where you’re not put in a silo”.   Harriet, […]

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