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Little Miss Understood

Under Kids Research, Video | Posted by Admin | No Comments

The Pineapple Lounge

  In 2014 we went on a mission to get to the heart of modern girls. Our aim was to devise the ‘ultimate guide to marketing to girls’ in order to help brands understand how they have changed and inspire new ways of reaching them beyond tried and tested methods. This wasn’t a study about the rights and wrongs of pink, glitter and princesses; this was a study about real girls in the UK growing up in a modern world, about understanding the impact that […]

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TPL 2014 Wrap-Up Film

Under brands, Kids Research, tech, Toys, Trends, Video | Posted by Admin | No Comments

  We’ve had an awesome 2014 here at TPL and so have our miniMDs!   We took our miniMDs to the V&A Museum of Childhood to give us a run-down of the top trends of 2014. Here they are wrapping up the year!   Merry Christmas and best wishes for the new year, from all of us at TPL.      

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