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Little Miss Understood

Under Kids Research, Video | Posted by Admin | No Comments

The Pineapple Lounge

  In 2014 we went on a mission to get to the heart of modern girls. Our aim was to devise the ‘ultimate guide to marketing to girls’ in order to help brands understand how they have changed and inspire new ways of reaching them beyond tried and tested methods. This wasn’t a study about the rights and wrongs of pink, glitter and princesses; this was a study about real girls in the UK growing up in a modern world, about understanding the impact that […]

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Esme’s blog on on coding

Under Kids Research, miniMDs, tech | Posted by Admin | No Comments

    My name is Esme and I am 10 years old. I like all things about computers from games to making games. I learnt about coding when I first played Minecraft because I wondered how someone had made the game then I learnt that it as coding.   Coding is basically computers. People use coding to set up computers and all games and software. Software is the instructions that tell a computer what to do. App makers use coding to program their software. Coding […]

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