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Under article, CONSUMER TRENDS, Kids Research, tech, Video | Posted by Admin | No Comments

The Pineapple Lounge

    This month we’ve been excited to launch our new methodology KIDS-VISION. Harnessing the qualities of the robust, compact, and high quality Go-Pro camera, we’ve rolled this into several techniques to bring clients directly into kids’ world.   This is a game changing approach is enabling us to observe and be part of occasions that traditionally can be disturbed by the researcher effect. For the first time we’re seeing things like play time, shopping dynamics, screen time and meal times from a whole new […]

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Gen Z: Tech Titans Article

Under article, CONSUMER TRENDS, DEMOGRAPHICS, kids, tech | Posted by Admin | No Comments

Our very own MD, Emma Worrollo has been quoted in this STYLUS article by Roger Tredre about kids and their love and advanced understanding of Tech.    “They’re called Generation Z and they’re growing up fast. Well-informed, media-savvy and keen to collaborate, today’s five- to 19-year-olds are super-social networkers who like to stay ahead of the curve.”   You can read it here after loging in, or download the PDF article here.  

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