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Tammy and Lucy’s adventure at the 2015 London Toy Fair

Under article, CONSUMER TRENDS, Kids Research, Toys | Posted by Admin | No Comments

    We live in a time where kids are playing more than ever on their devices and screens. However, on visiting the 2015 London Toy Fair, Lucy and I were delighted to see that the toy industry is doing anything but declining. The British toy market has in fact INCREASED by 4.4% in 2014; this is the best result since 2010. This was helped by the toy sales on Black Friday that increased by 10% as shoppers snapped up big ticket items and electronic […]

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MD Emma on the BBC talking Barbie!

Under article, CONSUMER TRENDS, Kids Research, Radio | Posted by Admin | No Comments

    Our MD Emma Worrollo speaks on the BBC about Barbie and Mattel’s quest to keep Barbara Millicent Roberts contending with today’s strong, inspirational female role models.          

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