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Tammy and Lucy’s adventure at the 2015 London Toy Fair

Under article, CONSUMER TRENDS, Kids Research, Toys | Posted by Admin | No Comments

    We live in a time where kids are playing more than ever on their devices and screens. However, on visiting the 2015 London Toy Fair, Lucy and I were delighted to see that the toy industry is doing anything but declining. The British toy market has in fact INCREASED by 4.4% in 2014; this is the best result since 2010. This was helped by the toy sales on Black Friday that increased by 10% as shoppers snapped up big ticket items and electronic […]

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The importance of humour in engaging kids

Under article, kids, Kids Research | Posted by Admin | No Comments


  Our MD Emma Worrollo writes about the importance of humour in engaging kids.   Humour has always been an important part of children’s entertainment, but lately it’s gone beyond important. Over the past few years it’s shifted from being desired and enjoyed to integral, a key factor of engagement and a marker of engagement success. As a generation raised on YouTube, young people have enjoyed unique access to titillating and sharable bursts of comedy.   Read the rest of the article on   […]

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